Michael Geisinger

Geisinger is a solution architect and senior manager of solution automation at Fortna, a leading company specializing in the design and delivery of warehouse and distribution solutions powered by automation, software and robotics. After graduating in industrial engineering from the Technical University of Braunschweig, Geisinger began his career at MAN. He then specialized in planning logistics systems for complex omnichannel fulfillment, initially as a consultant and later as a senior consultant at Pierau Planung, where he worked on numerous projects for over a decade. Since joining Fortna, Geisinger has continued to focus on this expertise, overseeing the development of customized and innovative intralogistics solutions that enhance operational efficiency, streamline workflows and drive transformative improvements in performance.

---

Presentation

A blueprint for warehouse automation success: start with strategy, not technology

How to align processes, technologies and business requirements? Today, a wide variety of automation solutions are available, and you can feel overwhelmed due to the vast options on the market. Additionally, a lack of integration between your systems can lead to inefficiency and increased costs. Take a smarter approach to make the right automation choice. With a customized, well-defined operations automation strategy, you can advance your warehouse operations and maximize your investments. This presentation will include two case studies, demonstrating how you can implement a best-fit solution when applying an automation strategy based on data analysis and operational planning.